One of the main pillars to raise and maintain your company is the strategy, and the first step to devise an adequate one is to know well the place where you are positioned. That is why the SWOT analysis is one of the basic tools to visualize where you are today and to set the challenges you will have to take on from now on. We want this article to serve as a guide for you to make your SWOT analysis and to propose successful strategies. Let’s get to it!

Do you have a company and still don’t know what Core Business means or have doubts about it? In this article we explain why it is so important and what it is about.