Read below for an essential analysis of digital business transformation in Spain. In a technology-driven world, constant adaptation and evolution are crucial to the success of any business – don’t underestimate these signs of backwardness! Find out how to boost your business and keep it at the forefront of the digital age – read on and don’t miss the details!
What are the beginnings of a company in the process of digital transformation?
To carry out the digital transformation properly, it is essential to have a plan to guide this process. This is not a task that can be performed instantly. The first step involves recognizing the areas for improvement and drawing up a detailed roadmap with the actions to be taken.
In this task, you must perform an exhaustive analysis of the strengths and weaknesses of your business. Including the evaluation of the technological resources available and their optimal use.
It is essential that you not only have cutting-edge software, but that you know how to fully utilize it to get the most out of its benefits. Think of having a state-of-the-art smartwatch and using it only to check the time – wouldn’t that be a waste? The same goes for professional digital transformation tools.
From here, you should investigate the company’s needs and look for the most appropriate solutions to meet them. Once the aspects to be strengthened have been identified, set goals, draw up a budget and calculate the necessary investment.
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How to determine the level of digitalization of your company?
Before embarking on this process, it is crucial to understand which tools are essential for digital transformation. You can start by asking yourself a series of questions:
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Signs that it is crucial for your company to drive digital transformation
Digital transformation is essential for staying competitive and adapting to an ever-changing business environment. Evaluate these key signals:
Communication with customers via e-mail or telephone
The telephone has been the primary method of contact par excellence. But, with time and digital transformation, new alternatives have emerged and people prefer less intrusive means. After all, we can respond to a message at any time, but a call requires immediate attention, interrupting our activities.
The vast majority of businesses have an email address for customers to send messages to. It is preferable to have a business address rather than using free options such as Gmail or Outlook.
In addition to these traditional methods, it is important to offer other forms of contact that are more accessible and convenient for our customers. Digital transformation tools are constantly changing, so you must be updated. Some options may be:
- Chatbots
- Contact Forms
- Telegram
- Messages through social networks
- Discord Channel
It is also a good idea to create a periodic newsletter to inform our regular customers about news and to be present at the same time. It is essential not to send too many messages to avoid that the customer gets tired and decides to unsubscribe.
Shortage of visitors to your website
With the digital transformation, a company’s website represents much more than just an online store. It is a manifestation of purpose, a showcase and a business card.
However, if visitors are not accessing your website, something is not working properly. This is a fairly common problem in the digital transformation process. So what actions can you take to address it? You can:
- Write high quality content.
- Implement strategies to improve SEO positioning in web search.
- Present a blog with relevant publications.
- Optimize the size of the images.
- Improve the user interface to make it more intuitive.
In addition, we can examine the content offered by our competitors. Especially if our site does not rank well in Google when searching for industry keywords. This will give you an idea of what we need to work on.
Maintains records with paper and pen
Something as simple as using an Excel spreadsheet can make all the difference in your company’s digital transformation. You don’t need to spend a lot of money; you can opt for invoicing software to avoid confusion and complications.
Do not use social media platforms
Perhaps on a personal level you are not attracted to social networks, which is as valid a choice as any other. However, if you have a business in the process of digital transformation, it is practically essential to be present on social networks. Facebook, Twitter, Instagram, YouTube and TikTok are some of the most common, but there are many others on the rise.
It is not mandatory to be in all of them, but in those in which you decide to participate, you must maintain a constant presence. Offer attractive content on a regular basis and respond quickly to customer messages, both public and private.
You don’t back up your critical files
Making use of digital transformation trends brings convenience, but it is not without risk. A simple oversight can result in lost working hours. However, having backup copies can prevent a lot of inconvenience.
External hard drives with encryption are a solid option for storing important files, although they require a manual process. Therefore, it is recommended to combine this approach with an automatic cloud storage service. Likewise, it is crucial to ensure that it is secure.
You neglect investment in cybersecurity.
As technology and digital business transformation advances, so do the strategies of cybercriminals. This has become evident during the coronavirus pandemic with the rise of teleworking.
This is why it is vital to invest in cybersecurity at both a personal and professional level. In addition to having a robust antivirus and firewall, it is essential:
- Delete any suspicious emails.
- Refrain from downloading attachments if you are not sure of the source.
- Avoid using work devices for personal matters.
Keep this checklist handy with key tips to avoid being left behind in the digital transformation of your business:
Why should you digitize your business?
Today, digitization has become essential for most companies. This enables us to reach a high-quality audience, reduce costs, increase productivity and provide superior service.
In addition, digital transformation ensures that our customers feel that their opinions are valued and that they are an integral part of the brand. This increases satisfaction and improves team collaboration, as well as the morale of our employees.
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Optimize your company and secure its digital future! Need personalized help? Contact us for expert advice and recommendations tailored to your case. Send us an email through tasconsultoria@tas-sl.es and tell us about your case and your needs, our professionals are ready to help you.
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