One of the most widely used alternatives today to make a company highly competitive in the market is to have the presence of business allies and collaborators. Do you know what their function is? Would you like to know the benefits they provide? Below, we explain everything you need to know.

What are business partners and collaborators?

Creating a work environment that allows your employees to develop their activities efficiently is essential for the success of your business. But did you know that you can rely on strategic alliances and collaborators to achieve your goals? So, first we want you to know what these terms mean:

A business ally is nothing more than a person or another company with whom you share principles and various resources such as knowledge, contacts, economic capital, among others, to meet the needs of your customers.

On the other hand, when we talk about collaborator we refer to people who are characterized by voluntarily making a contribution to the company, without there being a relationship of subordination or dependence on a superior.

Keys to choosing the right business partners

Carefully assessing your company’s needs to build an optimal strategic plan is necessary when building the work team of your dreams, and asking yourself the following questions when choosing allies or business partners will help you achieve this:

• What are the areas that are currently failing within the company?

• Do you know the strengths and weaknesses of your business?

• What is the present level of productivity?

• Have you managed to innovate and differentiate yourself from the competition?

• Do you require new resources to meet your objectives?

While it is true that an ally represents a complement in the business world, before adding this figure within your company it is important that you take into account certain aspects.

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Here are 5 tips that will help you attract the allies you really deserve:

1. Check that they are targeting the same market.

A true ally speaks to the same audience as your company, which means that you can have objectives and goals to be outlined together to benefit customers and satisfy their needs completely.

Does not represent direct competition

Even if your ally speaks to the same market as your company, this does not mean that it offers the same products or services. In fact, it is important that you analyze that this future strategic ally does not represent a commercial risk for the nature of your business.

3. Generate value to your company

It is not only about boosting your sales, it is about generating an alliance that can contribute and benefit your customers in the long term, generating a connection with them.

4. Capacity for analysis and strategy

Whether it is a supplier, entrepreneur or private company, the person in charge as an ally must provide business benefits and be decisive in order to achieve each of the proposed objectives.

5. Long-term relationship

Surround yourself with allies that highlight a long-term business vision, otherwise they will only serve as a bridge to make a business transaction, and here the idea is that you can build relationships based on trust, respect, and commitment for both parties to achieve business success.

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Functions of a business partner

Regarding business partners, in order to consider whether they can benefit your business, you should check that these people can meet the following characteristics:

• They must be able to analyze the work environment and ensure that activities favor synergy between different employees and departments.

• Emphasize achievement motivation and the search for potential customers, talent or allies that can benefit the organization.

• Proactivity in any circumstance, they must be people to whom you can delegate various functions and know how to handle stress and complicated work situations.

• Ability to foster a competitive organizational culture that promotes both the employee’s personal growth and the company’s positioning.

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Advantages offered by business partners and collaborators

Now that you know the key points that identify business allies and collaborators, you are probably thinking about the benefits of their presence within a company. Do you want to know what they are? Read on to find out:

You increase your business knowledge

By the simple fact of partnering with an external company or allowing a collaborator to join the company, you will be filled with new data, knowledge and information that you can learn, and assimilate new resources that will help you grow more and more every day.

You enrich the value proposition inside and outside the organization.

Involving new people in the company provides a better offer to meet the needs of both your customers and your employees.

You generate a competitive advantage over the competition.

The presence of business allies and collaborators is usually reflected in a better positioning in the market, so the selection of these people must be done with great care and responsibility.

And, as already mentioned, in addition to expanding your knowledge, you can increase your customer base and meet the requirements of your audience in a shorter amount of time.

Allows you to expand your markets

By entering into a business alliance, it is very likely that your service proposal complements that of the allied company, thus reaching a new audience that previously did not take you into account, which will benefit both parties in the future.

Have you ever thought of looking for business allies or collaborators? After reading this article, we know that your desire to find that ideal partner to guide you every step of the way has increased, and this is where we invite you to visit our blog and contact our business experts in Spain: TAS Consulting.